How to Buy a Diamond Ring
you've met the woman you want to spend your life
with, you'll want to pick out a Diamond
Engagement Ring to symbolize your love for each
other. That's not nearly as difficult as
it may seem.
How do I buy the
You don't have to make this decision by
yourself. Visit our store with your fiancÚ
and take note of those rings that seem to appeal
to her. Her enthusiasm is your best clue about
what style to select. Later, you can return
alone and make the purchase.
How do I
know I'm buying a quality diamond?
Good question! The quality of a diamond is
determined by Cut, Color, Clarity and Carat
weight, otherwise known as "The 4Cs."
Many people confuse cut with shape. A diamond's
cut is what gives it its fire and sparkle. When
cut to good proportions, the diamond is better
able to handle light, creating more sparkle.
The best diamond has no color! A colorless
diamond allows white light to pass through and
be dispersed as a rainbow of different colors.
Most diamonds contain very tiny natural
birthmarks know as inclusions. However, the
fewer and smaller these inclusions are, the
better the diamond can allow light to pass
This is the weight of the diamond measured in
carats. Carat-weight is the easiest of the 4Cs
to determine. One carat is divided into
100 points, so a 75 point diamond weighs .75
carat. Two diamonds of equal weight can
have very unequal value, depending on the three
other of the "4Cs" characteristics. Fine
quality can be found in diamonds of all shapes
Hammel Jewelers are diamond experts and will be
happy to explain the 4Cs and show you the
differences between various qualities of
What's the best shape for a diamond ring?
The precision with which your diamond is cut
will determine its brilliance, its fire, and its
ultimate beauty. However, the shape you select
is a matter of personal taste.
When should I buy a diamond ring?
Whenever feels right to you is the right time.
Some men look for a diamond right after
they've "popped the question." Others
purchase one on their own and then surprise
their fiancÚ with a diamond ring when they make
their proposal. Some women wish to make
the selection themselves.
How much money should I spend on a diamond
Two months' salary is generally considered a
good guideline to follow. That may seem like a
lot, but it really isn't when you think about
it. The cost of everything has gone up.
And you can't expect to pay the
same price for your diamond as your parents did.
Diamond Engagement Ring does have great value
and, like love, can grow more precious with
I want to spend more than two months' salary?
Go ahead--what you spend on a Diamond Engagement
Ring is your
decision. Two months' salary is simply a
rule-of-thumb to help you with this important
How do I pay for a diamond ring?
This is a major purchase, so Hammel Jewelers
accepts all major credit cards.
What if I still have questions about diamond
Visit our store at 108 West Water Street in
Decorah. Our employees are an excellent
source of knowledge about diamonds and are eager
to share this information with you.